Purchasing displays for your business is really not that simple. There are many factors that must be considered before shelling out your hard earned money. Since displays have come down in price, it is very tempting to just purchase the cheapest displays and move on. Of course, the inexpensive displays will work but here are some things you might want to consider: BrightnessCommercial televisions are designed for bright ambient environmentsConsumer televisions have a typical brightness of app.....

STEP ONEMake a plan... But don't jump ahead, start at the 30,000 feet level. Begin considering the seasons and how your business changes. Think about promotions, changes in inventory, and holidays. From there, work backwards to a month by month strategy. Consider the events going on each month and when to begin promoting those events. We recommend promoting those events 6-8 weeks prior to build up interest and enthusiasm. STEP TWOReview your existing marketing materials…This includes your w.....

Nearly every business today has installed television screens, no matter the industry. In most cases, the reason a television is installed is to distract the customer from the fact they are waiting. Waiting for their food, waiting for any appointment, waiting for service; which causes anxiety and puts your customers in a clock watching grumpy state of mind. As a default, many businesses will use cable tv, satellite, or over-the-air programming to distract their customers from the wait.Television.....

A photo / Video shoot can be fun, exhilarating, and exhausting all at the same time. Your personality and preparation will make the difference so getting ready beforehand is critical.Get a good night's sleep; if you are not well rested, it will show. Do not drink alcohol prior to or during your shoot. It causes the small muscles on the corners of your eye to relax. This causes you to look older and tired; no one wants that!Tanning, waxing, facials no sooner than 2 days prior to your shoot to e.....

Streaming services or DVDs played in your lobby can be an expensive optionAn $8.00 monthly Netflix account or purchasing a $10 DVD from your local retailer, on the surface, can appear an affordable option for entertainment for guests in your reception area. The true cost of this practice can be much greater than the initial expense. Medical and dental practices are subject to fines of up to $150,000 as a result of entertainment in their lobby, exam, operatory or recovery a ......

Practices want to connect with not just potential patients, but also with their existing patient base on Social Media. Stay tuned to learn 6 times you could ask for your patients to engage on your platforms.XXXXXXWhether you use an automated email, text or phone call appointment reminder, this is a great time to ask your patients to connect on Social Media. These can even be hyperlinked to make it easy on your patients. xxxxThe telev ......

8 best practices for clinic TV Many medical and dental practices have TV screens in the reception area, in the exam rooms, or operatory. Keep reading to learn the 8 best practices for medical or dental practice TV. #1 best practice - Silence competitor commercials – Why are you paying a service provider (Cable co) to just run ads of your competitors? The first priority when considering what should be on your screens in your practice is to eliminate those competitor commer ......

Considering a move from a traditional menu to a digital one? Below you will find the 9 reasons a switch to a digital menu makes sense, whether it is a medispa menu, a brewpub, a coffee house, carwash or foodtruck.Stats are clear, digital menus helps your business sell more product. Pair that withreduced printing expense and for any business using a menu, it is a slam dunk.This is true of a brewpub, a restaurant, a spa, music venue, coffee house. ScreenContent Managemen ......

Digital Signage is a powerful medium to deliver your message to your customers which will help increase spend per visit, educate customers on your products and services, and promote return visits. Many businesses are overwhelmed at the process of selection, design, and implementation of Digital Signage which results in reluctance or hesitation to jump in. Screen Content Management (SCM) solves that problem by becoming your digital sign department!Here are 5 reasons why Digital Signag ......