Cross platform campaigns

April 11, 2016

Cross Platform Campaigns

by Jennifer Walsh

Campaigns that run across multiple platforms provide a consistent marketing message, can deepen engagement, and maximizes your marketing investment.  

Multi-platform campaigns integrate your digital signage, your email marketing, your social, your web, and your on hold messaging.  This consistent messaging can also be reinforced by staff communication with your customers or patients.   

SCM can help you craft a custom campaign that marries all these platforms.  To get you your creative juices flowing; consider this campaign: 

  1. Display a hashtag on your digital signage
  2. Staff interactions should encourage participation in hashtag campaign
  3. Reward clients who participate by displaying their photos on digital signage
  4. Provide social proof by resharing/ regramming/ or retweeting images of customers using your hashtag campaign
  5. Use a widget on your website that displays your social media feed
  6. Request participation in the hashtag campaign in outgoing correspondence, whether on hold messaging, text, or outgoing email 

Design your campaign to be fun and lighthearted, encourage goofy photos to accompany your campaign.  Remember photos get 70% more eyeballs on social campaigns, and the same is true of other media!  Call me to brainstorm a hashtag campaign for your business!!  

Jen  O: 702-331-2033


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