If you choose to sell advertising space/time, you can charge other businesses to market on your TV. Screen Content Management can mange the advertisers and the content.
Most all the content is cached to the SCM player so there would be minimal impact on your internet bandwidth.
Content feeds are text, images and or videos that are being fed or accessed from outside of the digital signage player or network through the internet. These feeds vary in price due to type of content (text, images or video), the frequency of the updates, and the quality of the material. Content feeds are used to round out a campaign which add interest, lengthen the cycle time, and create a more dynamic presentation.